Yes. This channel is called “3 Palavrinhas” (“3 Little Words”). It has more than 8 million subscribers, and over 8 billion views. Check out the infographic of “3 Palavrinhas” growth here:
And now, you can help us make its Spanish version a reality: “3 Palabritas”!
We firmly believe that the origin of many current problems lies in the disconnection of the digital audience from Christian practices and kingdom values. Above all, we need to format God’s message within the parameters of today’s society.
We need to speak in a way that the new generation understands and on the channels they frequent. We need to be part of their lives, just as our parents and grandparents were with us.
We will work at the core of the family with Christian content aimed at the children’s audience. That’s right, we will bring God’s word to our children in the most current format possible! If it’s inevitable that our sons and daughters spend time in front of screens, let them consume the best Christian content ever made! And it won’t be just any channel.
We will invest in developing the Spanish version of the largest children’s Christian content channel on the planet: “3 Palavrinhas”!
Let’s go! “3 Palavrinhas” is a fun channel that is interested in exalting and declaring the love of God. Its purpose is to teach, entertain, and unite generations through Christian music. “3 Palavrinhas” was born to modernize and immortalize the songs that are part of the Christian children’s universe.
All the songs talk about God’s love and convey messages with Christian values. The animated videos also have subtitles to help children with literacy.
The Portuguese version of this project has over 8.11 million subscribers on its YouTube channel, and its content has been viewed over 7 billion times. Can you see the potential of this project to keep our children connected to Christian purposes and values?
Perhaps you don’t know, but 19% of the American population is of Latin origin and speaks Spanish. It is the second-largest racial or ethnic group in the country after non-Hispanic whites. We are talking about a universe of approximately 63 million people just here in the United States! Not to mention that it is the fourth most spoken language in the world, with about 545 million speakers on the planet! And this project will cross oceans. Oh, it will! God wants us to accomplish great things!
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Regarding the strategy itself, in addition to the direct high impact on our children and consequently on the whole community through Christian content, we will also have other actions that will further strengthen our value proposition. As in Part 1 of the plan, we will open up space in the videos published, completely free of charge, for partners who already have recognized work in Christian projects, such as Man in the Mirror, Y2believe, and many other brothers and sisters who have beautiful projects but often have difficulty promoting their work.
The idea is to expand the network and audience of those who make a difference! At the same time, part of the channel’s monetization can be allocated to Christian entities that combat depression, anxiety, suicide, and chemical dependency, thus forming a virtuous circle.
Oh, and the content will not only be on YouTube! We will distribute all the music on Spotify, iTunes, Amazon, Deezer, and other digital platforms.
We invite you to click here and get to know the proposal for the Portuguese version of the project. Notice the quality of the material being produced there!
Who is better than the creators of the Brazilian version themselves? Yes, they will be with us! In addition to all the success with this specific channel, they are part of a group considered one of the largest YouTube Studios in Brazil. eMotion Studios has over 10 years of experience in developing digital channels, with more than 130 assets in its portfolio, reaching the incredible mark of 9 billion views on its content.
They know what they are doing and they are with us, united to our purpose! And you know what’s even better?
You will be able to follow this closely, with all the transparency that a project like this deserves! This is because YouTube numbers are public and you will be able to see our goals being achieved. We will vibrate together with each new video, each new view, each new subscriber.
Even though everything is online and transparent, you are with us and deserve even more, because you are part of this project. So we decided to thank you in a different way for your participation. For every million subscribers (yes, God wants us to have big goals!) on the 3 Palavritas channel, we will send you a participation certificate! A certificate that you have been and are part of this history. It will be our way of recording and disseminating to the world that our values are stronger than ever!
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